TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | FIDELITY STATEGIES FOR A SMALL CLOTHES STORE IN BEGINNING OF OPERATIONS | ||||||||||||
| Autor(es): |
MIGUEL KAHN |
||||||||||||
| Colaborador(es): |
ANDRE LUIZ ROIZMAN - Orientador |
||||||||||||
| Catalogação: | 19/ABR/2006 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=8148@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=8148@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.8148 | ||||||||||||
| Resumo: | |||||||||||||
|
The purpose of this work is to establish consumer fidelity
strategies for
Datskat, an organization acting on the clothing and
apparel segment.
Therefore, an interview was realized with the company's
owner with the
objective to raise the main attributes offered, and even
the ones not offered, by
Datskat. After determining these attributes, a research
work was performed
with the company's clients at Babilonia Feira Hype.
Analyzing the results,
many interesting points were riaised and new opportunities
to explore this
segment were stated, allowing the creation of strategies
to gain the fidelity of
the clients.
|
|||||||||||||
|
|||||||||||||
