Título: | DEVELOPMENT OF THE NUMISMATIC MARKET BASED ON THE MARKETING MIX | ||||||||||||
Autor(es): |
HANS CHRISTIAN MELCHERS |
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Colaborador(es): |
RODOLFO ALVES HORTA - Orientador |
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Catalogação: | 17/MAR/2006 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7945@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7945@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.7945 | ||||||||||||
Resumo: | |||||||||||||
The objective of this research is to identify which
commemorative coins are more
adequate for the Brazilian market, to at last develop a
marketing project for
commemorative coin market in Brazil, focusing the four Ps
of the marketing
Mix defined by McCarthy. This final paper counts with a
bibliographic and documental research, in which
the market and the company NDB - Numismática do Brasil are
described an
analyzed (SWOT analysis.), followed by a field research to
identify the Product
variable of the marketing mix. Having this been done, the
other three variables are
established with the results of the research and the
theories that support the given
options.
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