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Título: DEVELOPMENT OF THE NUMISMATIC MARKET BASED ON THE MARKETING MIX
Autor(es): HANS CHRISTIAN MELCHERS
Colaborador(es): RODOLFO ALVES HORTA - Orientador
Catalogação: 17/MAR/2006 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7945@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7945@2
DOI: https://doi.org/10.17771/PUCRio.acad.7945
Resumo:
The objective of this research is to identify which commemorative coins are more adequate for the Brazilian market, to at last develop a marketing project for commemorative coin market in Brazil, focusing the four Ps of the marketing Mix defined by McCarthy. This final paper counts with a bibliographic and documental research, in which the market and the company NDB - Numismática do Brasil are described an analyzed (SWOT analysis.), followed by a field research to identify the Product variable of the marketing mix. Having this been done, the other three variables are established with the results of the research and the theories that support the given options.
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