In a contemporary and highly competitive world, the guest for tourist products grows gradually, as well as competition in this area. Wish a focus on the Agulhas Negras Region, a tourist destination, or more precisely the Finn Colony in Penedo, the present work tries to identify and evaluate the relevant attractions that make the traveler to choose Penedo, as a destination for a leisure trip. In this way, outlines converging strategies among organizations that operate in the town, to generate a better appreciation for the tourists who came to visit it, increasing the revenue through.