TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | NEW MARKETS, BIG CHALLENGES: THE CASE AVANTI | ||||||||||||
| Autor(es): |
SANTIAGO NOBREZA LETTIERE |
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| Colaborador(es): |
JORGE MANOEL TEIXEIRA CARNEIRO - Orientador |
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| Catalogação: | 08/MAR/2006 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7881@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7881@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.7881 | ||||||||||||
| Resumo: | |||||||||||||
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The Avanti company, manufacturer of rugs and carpets, is
in search for new
markets as a way to reduce its idle capacity and make
better use of its machines
and equipments. Leader in made-to-order products, Avanti
wants to enlarge its
market scope by serving the market for broadloom carpets.
It will have to quickly
adapt itself to the new market, which is characterized by
big players and intense
competition. This study is based on research conducted
with broadloom carpet
dealers and Avantis show room managers. Both qualitative
and quantitative
results are reported.
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