Título: | A PROPOSAL FOR AN UPDATE IN THE COPACABANA PALACE HOTEL WEBSITE | ||||||||||||
Autor(es): |
RAPHAEL DA CUNHA MENEZES BRAILE |
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Colaborador(es): |
PAULO CESAR DE MENDONCA MOTTA - Orientador FAVIO AKIYOSHI TODA - Orientador |
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Catalogação: | 23/FEV/2006 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7835@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7835@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.7835 | ||||||||||||
Resumo: | |||||||||||||
This study focuses on many marketing concepts, as the
Complete Marketing
Communication and the brand importance. A qualitative
research was made
using wide-ranging interviews, inside two distinct
universes - Rio de Janeiro
and São Paulo. The research tried to identify opinions,
suggestions and
necessities from the influence people and decision makers
regarding the
website of the Copacabana Palace Hotel, as a research tool
and as
reservation channel itself. The result was that an
updated, dynamic and
interactive website improves the Hotel s quality of
service and increase the
brand value of the Copacabana Palace in the regional and
global market.
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