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Título: A PROPOSAL FOR AN UPDATE IN THE COPACABANA PALACE HOTEL WEBSITE
Autor(es): RAPHAEL DA CUNHA MENEZES BRAILE
Colaborador(es): PAULO CESAR DE MENDONCA MOTTA - Orientador
FAVIO AKIYOSHI TODA - Orientador
Catalogação: 23/FEV/2006 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7835@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7835@2
DOI: https://doi.org/10.17771/PUCRio.acad.7835
Resumo:
This study focuses on many marketing concepts, as the Complete Marketing Communication and the brand importance. A qualitative research was made using wide-ranging interviews, inside two distinct universes - Rio de Janeiro and São Paulo. The research tried to identify opinions, suggestions and necessities from the influence people and decision makers regarding the website of the Copacabana Palace Hotel, as a research tool and as reservation channel itself. The result was that an updated, dynamic and interactive website improves the Hotel s quality of service and increase the brand value of the Copacabana Palace in the regional and global market.
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