This term paper has as objective shows how the merchandising materials influence in the process of purchase decision of each consumers inside of the supermarket. As each individual has a type of different behavior, each one is influenced or not for the merchandising materials inside of the supermarkets. Some can be attracted to buy certain product, other not; some people can notice more the materials inside of the supermarkets than the other ones. To identify if the merchandising materials really influence the consumers in their process of purchase decision, the author made a marketing research, that showed that great part of the respondents' is not attracted to buy certain product due to the merchandising materials. However, the great majority said that felt a desire or a need that didnt exist before seeing the merchandising material. The results demonstrate the necessity of a merchandising material that besides to call the consumers attention and to create desire and need, impel for the purchase.