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Título: ENTREPRENEURSHIP: OPERATIONAL AND STRATEGIC ASPECTS IN THE PET SHOP MARKET
Autor(es): MARCELO MAGALHAES VASCONCELLOS
Colaborador(es): LUIZ CARLOS GESUALDI JUNIOR - Orientador
Catalogação: 22/FEV/2006 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7815@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7815@2
DOI: https://doi.org/10.17771/PUCRio.acad.7815
Resumo:
This work has as main objective to identify opportunities and elaboration of strategies to supply the necessities of pet shop customers and pet owners. To make the desired conclusions a research was carried through, evaluating the profile of the consumers and identifying chances of improvement in the services to be given, as well as in the creation and the development of new services.
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