TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | A STUDY ABOUT THE PURCHASE REASONS OF THE GAP BRAND AT BRASIF SHOPPING STORES | ||||||||||||
| Autor(es): |
LAURA RODRIGUES CHEDID |
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| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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| Catalogação: | 21/FEV/2006 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7802@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7802@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.7802 | ||||||||||||
| Resumo: | |||||||||||||
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The study quested to identify the main public and the most
importants factors of
purchase regarding Gap brand in the Brasif Shopping
Stores, comparing such
results with the ones found in the Duty Free resarch,
besides analyzing Gap s
offers. First the company was presented as well as the
brand analyzed. The
theoretical referencial research funnelled gradually and
approached subjects as
the marketing, consumer behavior, the decision purchase
process, meaning
levels of the brand, as the allegiance and awareness of
the brand. The third part
showed the research results carried at the Rio de Janeiro
International Airport.
After that we concluded that Gap s offers in Brasif
Shopping and Duty Free
Stores had a good acceptance.
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