TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CLIENT FIDELIZATION: HOW DOES A FIRM OF PERSONAL LOAN KEEP THEIR CLIENTS? | ||||||||||||
| Autor(es): |
GABRIELA MAIA RIOS |
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| Colaborador(es): |
LUIZ CARLOS GESUALDI JUNIOR - Orientador |
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| Catalogação: | 15/FEV/2006 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7787@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7787@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.7787 | ||||||||||||
| Resumo: | |||||||||||||
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In the global competition context, the relationship
marketing, based on the
retention of good clients, is an alternative approach for
many sectors. Specifically, it
is adequate for the service sector, once there are, at the
service sector, possibilities as
a direct contact with consumers. Also because of this
feature, many financial
institutions are using relationship strategies. The
objective of this work was to adapt
the relationship marketing theories in a financial
institution, proposing improvements
in its actual problems.
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