TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | SPORTS SPONSORSHIPS AS MARKETING TOOL: THE CASE MRV ENGINEERING | ||||||||||||
| Autor(es): |
GABRIEL PINTO FIDALGO |
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| Colaborador(es): |
ANDRE LUIZ ROIZMAN - Orientador |
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| Catalogação: | 15/FEV/2006 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7786@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7786@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.7786 | ||||||||||||
| Resumo: | |||||||||||||
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This study has the purpose of showing the advantages that
sports sponsorships may bring to
companies if not faced in an isolated manner, but brought
to the company as part of the
marketing compound. This is a new way of communication, in
which the goals of the
companies may be met in a moment of leisure and ease
bringing great benefits due to the
acceptance of the public in target. In Brazil this section
of the market finds itself in growth,
allowing that companies that search for new marketing
solutions have a new tool available
to divulge their brand. Besides this, an interview with
the marketing manager of MRV, a
company with vast experience in sponsoring sports in
general, proves that in reality, sports
sponsorship is a valuable tool in marketing.
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