TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ATTRIBUTES THAT INFLUENCE THE DECISION OF | ||||||||||||
| Autor(es): |
CECILIA LIMA DE QUEIROS MATTOSO |
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| Colaborador(es): |
ANDRE LUIZ ROIZMAN - Orientador |
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| Catalogação: | 14/FEV/2006 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7768@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7768@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.7768 | ||||||||||||
| Resumo: | |||||||||||||
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There are many attributes that influence carioca soccer
fans on frequenting
or not Maracanã. Identifying these attributes and
measuring their importance to
allow drawing marketing strategies is very important to
have more and more
soccer fans in the stadium. On this work, conjoint
analysis is used. Two steps
composed this work: the choice of the attributes to be
evaluated by the
respondents and the analysis of this evaluation. The group
of stimuli to be
evaluated was chosen based on depth interviews and nominal
grouping. The group
of stimuli was developed using the SPSS 11.0 software.
Data collection was
implemented with questionnaires. With the software this
study reached its
objective.
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