TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE INCIDENT MANAGEMENT AND CRISIS RESOLUTION PROCESS: THE CASE OF AN BOTLLER FRANCHISE OF THE COCA-COLA COMPANY | ||||||||||||
| Autor(es): |
CAIO FORESTI DE ASSUNCAO |
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| Colaborador(es): |
MARCOS LOPEZ REGO - Orientador |
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| Catalogação: | 14/FEV/2006 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7766@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7766@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.7766 | ||||||||||||
| Resumo: | |||||||||||||
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The main objective of this project is to show how a
incident management and crisis resolution
process, had been adapted in a brazilian franchise of The
Coca-Cola Company. The main
characteristics and differences among serious incidents
and crisis will be presented and the
probability of a risk event happen as well as the
consequence and impact for business if the
risk event happens,will be identificated and appraised. It
also show how to prepare an base
plan for incident management and crisis resolution in a
franchise, and also how to manage the
real incidents using the lessons learned to keep the image
brand and reputation of the
company.
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