TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ANALYSIS OF THE OBJECTIONS IN THE COMMERCIALIZATION OF INSURANCES PRODUCTS | ||||||||||||
| Autor(es): |
BRUNA SAVEDRA VIDAL |
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| Colaborador(es): |
MARIE AGNES CHAUVEL - Orientador |
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| Catalogação: | 08/FEV/2006 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7754@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7754@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.7754 | ||||||||||||
| Resumo: | |||||||||||||
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The current study regards the personal sale of insurances
and private providence plans, as well as
the difficulties found for the brokers for the
commercialization of the products, using for study the
force of sale of the Mongeral S/A Insurance and Private
Providence.
The monograph has as objective to make a survey of the
most frequently difficults found for the
force of sale ,analyze the reasons that take a customer to
reject a plan of insurance and/or
providence and through this study considering improvements
in the process of sale of the company.
For such, the description of the personal process of sale
and the studied company was made, using
as base material yielded by the proper company, study on
existing literature and collection of
opinions of the correctors through informal interviews.
The conclusion is that many people do not
perceive the future benefit of a plan of insurance and/or
providence and that the necessary company
to be prepared to pass to the customer all the information
that are not clarified, to take off the doubts
most frequent and mainly to invest more in spreading of
the mark to get greater credibility and
success in sale.
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