This business oriented plan, is aimed at analyzing the viability of a Surfing Guide edition for the city of Rio de Janeiro. Financial aspects will be taken into account, together with market analysis, diverse marketing mechanisms, sales goals, and other aspects that may come to be necessary in order for us to viabilitate the Guide´s edition. The guide is aimed to establish itself as an assisting tool for surfers and tourists who have an intrest in Rio´s unique surf. It also seeks on promoting the surfing sport on rio´s beaches, and the importance of preserving our natural habitat.