TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CONSUMER BEHAVIOR IN THE PURCHASE OF HYBRID AND ELECTRIC VEHICLES IN BRAZIL | ||||||||||||
| Autor(es): |
GUILHERME ESTEVES F V D ESTRADA |
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| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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| Catalogação: | 29/MAI/2026 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=76457@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=76457@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.76457 | ||||||||||||
| Resumo: | |||||||||||||
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This study aims to analyze Brazilian consumer behavior regarding the
purchase of hybrid and electric vehicles, identifying the main factors that
influence their buying decisions. The research sought to understand how aspects
such as sustainability, economy, innovation, and social image affect consumers
perceptions of these automobiles. Through interviews with owners of hybrid and
electric vehicles, it was observed that environmental awareness and the desire
for modernity are central elements in choosing these models. However, the high
price and limited charging infrastructure still represent significant barriers. The
results highlight the importance of marketing strategies focused on consumer
education and the promotion of sustainable benefits, contributing to the
strengthening of the electric mobility market in Brazil.
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