This thesis investigates PRIO s Business-to-Human (B2H) branding strategy, identifying it as an innovative anomaly within the upstream oil and gas sector, which is traditionally characterized by technical and restricted B2B communication. Adopting a mixed methods methodology that integrates documental analysis of public sources with a quantitative field survey of employees, this study seeks to uncover the strategic drivers behind the company s massive investment in public visibility. The research aims to validate the thesis that this approach transcends conventional marketing, functioning as a deliberate competitive advantage to strengthen its employer brand, consolidate its social license to operate, and maximize financial efficiency through taxoptimized sponsorships.