Globalization has profoundly transformed the way companies compete and expand their operations, fostering greater economic, cultural, and technological integration between countries. Markets in different regions have begun to interact intensely, bringing goods, people, and cultures closer together, enabling the emergence of new strategies focused on international expansion. In this context, internationalization presents an opportunity for growth and diversification, allowing organizations to expand their global presence and competitiveness. This study analyzes the case of FARM RIO, a Rio de Janeiro-based women s fashion brand that has established itself and continues to steadily expand in the international market. It highlights its trajectory, identifies the motivational factors that drove this movement, and compares its strategic decisions with the theoretical approaches present in the literature on corporate internationalization.