TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CASE STUDY: HOW A MICRO E-COMMERCE ENTERPRISE CONTRIBUTES TO ENVIRONMENTAL, SOCIAL AND ECONOMIC SUSTAINABILITY IN A DEVELOPING COUNTRY | ||||||||||||
| Autor(es): |
ANA LUIZA CARVALHO FERRER NICOLE LERNER |
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| Colaborador(es): |
ANTONIO MARCIO TAVARES THOME - Orientador |
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| Catalogação: | 19/FEV/2026 | Língua(s): | ENGLISH - UNITED STATES |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75452@2 |
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| Resumo: | |||||||||||||
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The aggressive growth of e-commerce in recent years has created a new business opportunity
for micro, small and medium enterprises in developing countries, where they traditionally
have a lower survival rate. Having in mind the success of these businesses in this new and
competitive segment, sustainability appears as a major competitive advantage. A single case
study of a Brazilian sustainable products e-commerce firm was conducted, in order to
understand the opportunities e-commerce brings to micro companies as well as describe
already implemented sustainable business practices. Results include a thorough business
description of activities and supply chain, as well as a SWOT situational analysis. The
companys sustainability-oriented activities are identified and future strategies are drawn in
order to contribute to the companys sustainable development.
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