TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | GENERATION Y S PERCEPTION, ATTITUDE AND ASSESSMENT OF NEW REAL ESTATE BUSINESSES: ULIVING STUDENT HOUSING | ||||||||||||
| Autor(es): |
ISABEL GOMES DE VASCONCELOS MUSA |
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| Colaborador(es): |
BARBARA PAGLIARI LEVY - Orientador |
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| Catalogação: | 12/FEV/2026 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75421@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75421@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.75421 | ||||||||||||
| Resumo: | |||||||||||||
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Generation Y with its set of characteristics and ways of consumption
impacts several sectors, such as real estate. This study addresses the perception
and assessment of residents and former residents of Uliving, a new business
model of student residence in São Paulo and Rio de Janeiro. As a starting point,
consumer behavior, service marketing, generation s concept and new business
models were studied. The main objective is to investigate and analyze the
choosing process, as well the importance of certain attributes in the perception of
the target audience, that belongs to Generation Y. For this purpose, it was made
an interview with the company s executives and a questionnaire was prepared
and made available by Whatsapp.
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