This case study aims to analyze the current phase of Internationalization of the brand Paola Vilas Designer of Jewelry, which focuses its creative process on interventions in the art of surrealism and qualify its positioning using pieces with bodies and expressions. The beginning of its commercialization occurred in April 2016, the company was founded in February 2017 officially. It is currently in the international jewelry market in more than 6 countries. In this way we see the need to evaluate the behavior of luxury consumers, national and international, whether these end consumers or multi-brand representatives. The course of history will also be analyzed to understand how are your strategies to enter the international market, and why the brand has become international. Thus aiming to seek new strategies of expansion on how to internationalize capturing the best opportunities of contact and relationship with new international multibrands that are in the world market of luxury consumption.