TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | A STUDY ABOUT AN INTERNATIONALIZATION STRATEGY OF THE NGO PIPA SOCIAL RIO DE JANEIRO | ||||||||||||
| Autor(es): |
JOABSON LIMA DOS SANTOS |
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| Colaborador(es): |
VIVIAN PEUKER SARDON STEINHAUSER - Orientador |
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| Catalogação: | 12/FEV/2026 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75403@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75403@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.75403 | ||||||||||||
| Resumo: | |||||||||||||
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The present study has as objective to analyze and understand the
internationalization
process of the NGO Pipa Social and how its
internationalization process can help to diversify its market and increase its sales.
Belonging to the Nonprofit sector, the NGO Pipa social develops an amazing
work with women from low-income communities in Rio de Janeiro. Through a
qualitative research with exploratory purpose, using as technique an in-depth
interview, it was possible to elaborate a case study that narrates the history and
the process of internationalization the NGO Pipa social. The NGO adopted as an
internationalization strategy a direct export, where it aims to diversify its market
and increase its sales.
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