| Título: | IMPACTS OF INTERNAL COMMUNICATION FAILURES AND ORGANIZATIONAL STRUCTURING: PROMOTIONAL TRAVEL | ||||||||||||
| Autor(es): |
RODRIGO CASTRO DE CAMPOS |
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| Colaborador(es): |
MARCELO FERNANDEZ PINEIRO - Orientador |
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| Catalogação: | 11/FEV/2026 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75394@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75394@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.75394 | ||||||||||||
| Resumo: | |||||||||||||
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This study aims to analyze failures in internal communication and how
they may be linked to organizational structure issues, such as ill-defined
roles or unclear leadership, at the corporate travel company Promotional
Travel. A qualitative, exploratory-descriptive approach was adopted through
a case study involving semi-structured interviews with employees at various
levels, direct observation of the organizational environment, and analysis of
internal documents. The focus of the research is to identify potential
measures to restructure communication channels and responsibilities in
order to restore an efficient flow of information. Given the critical role of
internal communication for operational efficiency and client satisfaction in
service firms, this study is expected to contribute practical insights for
improving internal processes at Promotional Travel and similar
organizations.
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