TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE EXPERIENCE OF CONSUMPTION IN THE EVENT O/NDA: A PROPOSAL OF IMPROVEMENTS FROM THE POINT OF VIEW OF ITS GOERS | ||||||||||||
| Autor(es): |
MARIA LUIZA ROSA CARDOSO SILVA |
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| Colaborador(es): |
PAULA CRISTINA DA CUNHA GOMES - Orientador |
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| Catalogação: | 11/FEV/2026 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75392@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75392@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.75392 | ||||||||||||
| Resumo: | |||||||||||||
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O/NDA is one of the most noticable happenings among the events that are
bringing culture to Rio de Janeiro, and it s totally free. The objective of this article
is to present the most critical aspects affecting consumer satisfaction and from
there propose improvements. For this, the research was made in two stages of
qualitative research with consumers. Firstly it was conducted with 9 people and
then with a nominal grouping of 5 people. The results of the research show that
the most critical aspects is the target audience, variety of musical genre and line
logistics (bathroom and bar). These are problems that, if minimized by the
producers of the event, would bring a higher satisfaction on part of consumers.
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