TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ATTRIBUTES DETERMINANTS IN BUYING CHINESE CARS | ||||||||||||
| Autor(es): |
RAPHAEL DE SOUZA MARGATO PEREIRA |
||||||||||||
| Colaborador(es): |
RENATA CELI MOREIRA DA SILVA - Orientador |
||||||||||||
| Catalogação: | 05/FEV/2026 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75315@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75315@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.75315 | ||||||||||||
| Resumo: | |||||||||||||
|
The present study aims to investigate the important attributes that lead a
consumer to buy a Chinese car. The study was motivated by the growth of sales
of Chinese cars and the interest in these brands build factories in Brazil. We
conducted a qualitative research through in-depth interviews with 15 individuals,
to investigate the determinants attributes for the purchase of a Chinese vehicle.
We attempted to show consumer perceptions about the Chinese car, in general,
to get the attributes that influence their purchasing decision process. The results
showed that although the Chinese car to be seen as a product of reduced price,
one of the main reasons for their purchase, they are also seen as products with
innovative design, which is a positive perception of the products of Chinese
origin.
|
|||||||||||||
|
|||||||||||||
