TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ONLINE LUXURY CONSUMER BEHAVIOR | ||||||||||||
| Autor(es): |
LEONARDO RODER CORRÊA |
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| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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| Catalogação: | 04/FEV/2026 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75293@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75293@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.75293 | ||||||||||||
| Resumo: | |||||||||||||
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The e-commerce and luxury was ever seen as opposites, until some luxury
brands break the paradigms internalized in the concept of luxury and make it a
highly profitable paradox.
This work was built to study the consumer response for the movement of
global luxury brands to the online market, also known as e-Luxury. For this, was
studied what was luxury, the behavior of Brazilian consumers, analysed the
strengths and weaknesses of this strategy and evaluated the opportunities and
threats it brings to consumers themselves, brands and market.
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