TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | MARKETING STRATEGIES FOR MAKING KNOWN A BRAND OF EGGS | ||||||||||||
| Autor(es): |
AMANDA SCARPA PINTO DA SILVA |
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| Colaborador(es): |
ANDRE LACOMBE PENNA DA ROCHA - Orientador |
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| Catalogação: | 03/FEV/2026 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75273@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75273@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.75273 | ||||||||||||
| Resumo: | |||||||||||||
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This study has the aim to collaborate with the Mantiqueira s Farm, producer
of chicken eggs that belongs to Mantiqueira Group, in forming a strong brand. For
this, we made observational research, based also in interviews and application of
questionnaires, seeking to understand what people value the most when buying
eggs and to find out strategies that could possibly be used in order to make a
strong brand. It was concluded that, from the most important aspects considered
when choosing the egg, the price comes first followed by color and size. The
brand of this product was not mentioned as an important attribute. The strategies
tested as possible ways of differentiation showed a positive result as the clients
showed interest about those.
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