| Título: | CONSUMER MOTIVATIONS TO BUY CHINESE BIKES | ||||||||||||
| Autor(es): |
PEDRO HENRIQUE DE SAMPAIO P LARANJA |
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| Colaborador(es): |
RENATA CELI MOREIRA DA SILVA - Orientador |
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| Catalogação: | 03/FEV/2026 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75269@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75269@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.75269 | ||||||||||||
| Resumo: | |||||||||||||
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This course conclusion work presents a survey to uncover consumer motivations
for buying chinese motorcycles. The aim is show consumer perceptions about
Chinese motorcycles, in general, to get to the motivational factors that influence
their purchasing decision process, both positively and negatively. For this, in-depth
interviews were conducted with some chinese motorcycles consumers, wich are all
motorcycling internet forum frequenters. The interviews were conducted based on
a research script, assembled from the observation of some aspects in these
internet forums, and its content is focused on perception and motivation of buying
chinese motorcycles.
The results obtained with different respondents were similar, despite some
discrepancies in their demographics, and revealed a certain prejudice against
chinese products in general, including motorcycles, even being the interviewed
owners of chinese bikes and claiming being satisfied with their vehicles. However,
this chinese products quality paradigm, including motorcycles, seems to be
gradually being broken, which means positive influence factor in the purchase
decision.
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