TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | BARRIERS IN INSURANCE SALES OVER THE INTERNET | ||||||||||||
| Autor(es): |
JOAO ARTHUR MATHESON D BAETA NEVES |
||||||||||||
| Colaborador(es): |
DANILO ROGERIO ARRUDA - Orientador |
||||||||||||
| Catalogação: | 29/JAN/2026 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75210@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75210@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.75210 | ||||||||||||
| Resumo: | |||||||||||||
|
This study aimed to identify the attributes that hinder consumers to buy insurance through the web. A survey of 105 Internet users in the State of Rio de Janeiro was made in order to evaluate if they have already made some kind of insurance. The data was processed in a quantitative way, and turned out to be that the most relevant attributes for these customers were security and Internet experience. Among the attributes cited, it stands out: the level of security, the protection of personal data, to place an order, the site navigation, and the reliability of information. The principal authors studied in this work were the Funenseg (2011), Hoffman (2009), Kotler (2010), Parente (2000). Research by the Institute Datavox (2010), eCommerceOrg (2012) and e-Bit (2011) were used to enhance the work.
|
|||||||||||||
|
|||||||||||||
