TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | HOW TO ADD VALUE FOR THE INSURANCE CONSULTANCY AND BROKERAGE PROVIDED BY AON | ||||||||||||
| Autor(es): |
SAMANTHA QUEIROZ SAMPAIO DE SOUZA |
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| Colaborador(es): |
DANIEL KAMLOT - Orientador |
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| Catalogação: | 27/JAN/2026 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75139@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75139@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.75139 | ||||||||||||
| Resumo: | |||||||||||||
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This article presents several theoretical concepts regarding marketing and
insurance market in order to the reader understand all measures proposed
to add value to the consulting services and brokerage provided by Aon.
These proposals have been developed in accordance with the opinions and
testimonials of the employees of AONs branch in Rio de Janeiro and also
in accordance with the customers opinion.
The application of these measures aims the finest relationship between the
customer and the broker, the development of the allegiance and mainly with
the customers’ satisfactions with the services offered by Aon.
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