TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | INNOVATIVE ENTERPRISES: A NEW MENTALITY?: AN EXPLORATORY STUDY ABOUT CORPORATE SUSTAINABILITY IN A BUSINESS INCUBATOR IN RIO DE JANEIRO | ||||||||||||
| Autor(es): |
LEONARDO DE JESUS MELO |
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| Colaborador(es): |
MARCOS COHEN - Orientador |
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| Catalogação: | 26/JAN/2026 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75133@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75133@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.75133 | ||||||||||||
| Resumo: | |||||||||||||
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This study addresses the theme sustainability of business through the
investigation of the perceptions, attitudes and behaviors of managers of the
PUC-RJ incubator of technology-based companies, in relation to innovative
ventures incubated in it. The results showed that its managers tend to value
the economic aspect more than the social and environmental in their
perceptions on the subject. Regarding attitudes, it was concluded that in
general it is positive, while the behavior does not always reflect their
perceptions and attitudes. Finally, it is possible to reason that the assertion
about innovative ventures being already born with the DNA of sustainability,
in view studied, may not be the truth for the incubator investigated
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