Created in 1998, Constança Basto is a female shoes brand inserted in a business segment which has been continuously growing around the world for the last years: the luxury segment. Assuming that in this segment consumers look for personal pleasure, self – respect, status and prestige, it is fundamental to understand these consumers behavior. Having this as a goal, this work intends to analise the motives which influence in the purchase mechanism of the Constança Basto shoes from the consumer s perspective. The study is based on a theorical reference which analises In the following issues: the consumer behavior, the luxury business segment in Brazil and around the world, the shoes industry and the Constança Basto company. Afterhards, a research was realized with aplication of a questionary for a better understanding of the consumer s behavior of luxury shoes.