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Título: WHY THE COMPANIES OPENS THEIR CAPITAL: A STUDY CASE OF NATURA COSMÉTICOS S.A
Autor(es): MARIANA VILMAR
Colaborador(es): GUSTAVO SILVA ARAUJO - Orientador
Catalogação: 22/JAN/2026 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75083@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75083@2
DOI: https://doi.org/10.17771/PUCRio.acad.75083
Resumo:
The companies are always searching the financial resources for the development and improvement of its projects. Initial Public Offering is an alternative that can help them in this process, because is a financing by means of the issue of shares, with a low cost that ones the practiced ones by the financings institutions. The objectives of IPO could be the financial resources in the market as a goal or just be a strategy of the company. The objective of this study is to analyze the reasons that take a company to open its capital, advantages and disadvantages of this process and as to keep the condition of public company. The company Natura Cosméticos S.A will be used as case study, which opened its capital in May of 2004.
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