TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | AMERICANAS.COM: PLAN TO INCREASE SALES | ||||||||||||
| Autor(es): |
RENATA PINHEIRO DE LIMA MURTINHO |
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| Colaborador(es): |
LUIZ PAULO MOREIRA LIMA - Orientador |
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| Catalogação: | 21/JAN/2026 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75060@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=75060@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.75060 | ||||||||||||
| Resumo: | |||||||||||||
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This Marketing Plan aims to identify the existing opportunities in the e-commerce in Brazil and to develop strategies so that the Americanas.com Company stays on the market with great competitive advantages. In addition to this, it presents some analysis of the
business environment, studies the necessities and desires of the e-consumers and identifies the performance of its most important competitors. The conclusion of the study indicates that the implementation of the estrategical and operational steps is viable considering the growth of the market, the quality of this company s services and the clients displeasure about the companies that are currently operating in the market.
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