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Estatística
Título: CHURN PREDICTION: COMPARATIVE APPROACH USING XGBOOST AND RANDOM FOREST
Autor(es): BERNARDO RUIZ FERNANDES
Colaborador(es): AUGUSTO CESAR ESPINDOLA BAFFA - Orientador
Catalogação: 16/JAN/2026 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=74998@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=74998@2
DOI: https://doi.org/10.17771/PUCRio.acad.74998
Resumo:
he expansion of electric vehicles in Brazil demands robust charging infrastructure and efficient applications to support users. In this context, customer retention represents a strategic challenge, considering that mobile applications present high abandonment rates and that the cost of acquiring new customers exceeds that of retention. Churn prediction using Machine Learning techniques emerges as an approach to identify users with propensity to abandon, enabling retention interventions. This work compares the performance of XGBoost and Random Forest algorithms in churn prediction for electric vehicle charging applications, simultaneously evaluating the impact of different data balancing techniques. The results demonstrated better performance with XGBoost and revealed that balancing techniques did not provide significant improvements in robust algorithms.
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