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TRABALHOS DE FIM DE CURSO @PUC-Rio
Consulta aos Conteúdos
Estatística
Título: INTERNATIONALIZATION STRATEGIES IN BRAZILIAN FOOTBALL: THE CASE OF BOTAFOGO AND FLAMENGO
Autor(es): JOÃO VICTOR POSTIGO CRUZ
Colaborador(es): CARLOS FREDERICO DE SOUZA COELHO - Orientador
Catalogação: 05/JAN/2026 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=74715@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=74715@2
DOI: https://doi.org/10.17771/PUCRio.acad.74715
Resumo:
This Undergraduate Thesis (TCC) is a comparative case study that examines the internationalization strategies of Brazilian football through the experiences of Botafogo and Flamengo, analyzing how different management models shape the global projection of these clubs. Framed within the context of the growing professionalization of football and the transformation of clubs into global brands, the study seeks to demonstrate how strategic initiatives, administrative decisions, and governance structures, such as the Sociedade Anônima do Futebol (SAF) model and the traditional associative model, influence their pathways toward international expansion. Its main objective is to describe and reflect on the institutional, commercial, and cultural dimensions involved in building an international presence, considering actions such as overseas academies, digital engagement, transnational partnerships, and participation in multiclub networks. The work dialogues with the field of International Relations by addressing global brand flows, symbolic circulation, transnational governance, and the role of diaspora communities in consolidating sporting identities. In doing so, it aims to contribute both to academic debates on sports internationalization and management models and to broaden the understanding of how Brazilian clubs position themselves in the global football landscape, offering an updated and comprehensive international perspective on the sport.
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