This Final Paper set out to examine the different marketing strategies that enabled the abrupt growth of the sports betting market in Brazil. To this end, it analyzed the various forms of communication adopted by betting companies in recent years to attract their consumers. Initially, the study examined the different types of sponsorships used by these brands, as well as the advertising spaces these companies have come to occupy. Finally, an analysis was carried out of the different elements of marketing management and the psychology of the decision making process identified in the study, from the perspective of the contributions of Kotler & Keller and Bazerman.