This study investigated the factors influencing amateur football players’ purchasing decisions for football boots in Brazil, aiming to identify the key attributes that guide consumer attitudes and brand preferences. Using a quantitative approach with 103 respondents, six attributes comfort, durability, price, aesthetics, brand, and player association were assessed, and Fishbein’s MultiAttribute Model was applied to determine overall attitude scores toward Nike, Adidas, Puma, Umbro, and Penalty. Results showed that comfort (5.21), price (4.79), and durability (4.67) were the most influential factors, while player association (1.95) had the least impact. Adidas achieved the highest overall score, followed by Nike and Puma, highlighting consumers’ focus on performance, innovation, and value for money. The research concludes that amateur players’ purchasing behavior follows a rational-affective logic, where consumption reflects not only functionality but also enjoyment and personal identification with football.