This study aims to develop a case study on Quiva, a marketplace focused on the buying and selling of surfboards. The research begins with the identification of a market opportunity, proceeds through the validation of the problem, and concludes with the proposal of a digital solution. The study assumes there is a significant gap in how surfboards are currently traded and proposes that a C2C (consumer-to-consumer) business model featuring specialized filters and an engaged community can be an effective response to this demand. Adopting a qualitative approach, the study employs different methods to validate Quivas positioning in the market, exploring its potential positive impact on the surfing community. The analysis highlights how the platform contributes to reshaping contemporary marketplaces by serving specific niches in an innovative way. It is concluded that Quiva represents a disruptive solution for the surfboard trade, addressing current market gaps and promoting a safe and efficient experience for both individual and business sellers, as well as for buyers. Furthermore, the platform fosters the circular economy and strengthens the surfing community by facilitating access to and circulation of equipment in the market.