TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | HERMES: A WHATSAPP CRM FOR HUMANIZED MASS COMMUNICATION IN THE THIRD SECTOR | ||||||||||||
| Autor(es): |
ARTHUR SADDY MOGRABI |
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| Colaborador(es): |
GREIS FRANCY MIREYA SILVA CALPA - Orientador |
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| Catalogação: | 24/SET/2025 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=73214@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=73214@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.73214 | ||||||||||||
| Resumo: | |||||||||||||
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This project presents Hermes, named after the Greek messenger god, a WhatsApp
CRM that enables third-sector organizations to conduct their communication processes
in a bidirectional, humanized, and transparent way. This project arises from
the insufficiencies of existing products and the difficulties faced by non-specialized
users. It employs sentiment analysis and LlamaIndex, integrated into a project focused
on User Experience (UX). Its architecture includes a full-stack website, a
module for data processing, and a container responsible for message sending. The
system was validated with functional tests, as well as through interviews and usability
testing. The results demonstrated the effectiveness of the UX design and the
contributions generated by the applied technologies.
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