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Título: STRATEGIC PLANNING DIRECTED TO A FURNITURE COMPANY
Autor(es): DANNY ZILBERBERG
Colaborador(es): MARCOS LOPEZ REGO - Orientador
Catalogação: 19/OUT/2005 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7299@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7299@2
DOI: https://doi.org/10.17771/PUCRio.acad.7299
Resumo:
The present study had the objective to formulate a strategic planning that could fit the pretensions and capacities of the chosen company. These capacities are such as financial capabilities or have to do with the size and production capacity of the company. The formulation of the strategic planning started with the análisis of the main theories envolving strategy and strategic planning. Once the analysis was made, the tools and strategies that would be utilized in the study were chosen. The next step was the discussion about the situation of the company based on the analysis of its industry and also an internal valuation that was made by the use of the supply chain. Both analysis along with an interview made with some of the most representative members of the company, were joined in order to create an action plan that could make the strategic planning possible.
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