Título: | STRATEGIC PLANNING DIRECTED TO A FURNITURE COMPANY | ||||||||||||
Autor(es): |
DANNY ZILBERBERG |
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Colaborador(es): |
MARCOS LOPEZ REGO - Orientador |
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Catalogação: | 19/OUT/2005 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7299@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7299@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.7299 | ||||||||||||
Resumo: | |||||||||||||
The present study had the objective to formulate a
strategic planning that could fit the
pretensions and capacities of the chosen company. These
capacities are such as financial
capabilities or have to do with the size and production
capacity of the company. The
formulation of the strategic planning started with the
análisis of the main theories envolving
strategy and strategic planning. Once the analysis was
made, the tools and strategies that
would be utilized in the study were chosen. The next step
was the discussion about the
situation of the company based on the analysis of its
industry and also an internal valuation
that was made by the use of the supply chain. Both
analysis along with an interview made
with some of the most representative members of the
company, were joined in order to create
an action plan that could make the strategic planning
possible.
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