Título: | IMPLANTING THE BALANCED SCORECARD IN MEDIUM SIZED BRAZILIAN ENTERPRISE | ||||||||||||
Autor(es): |
BRUNO LIMA GHIATA |
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Colaborador(es): |
JORGE MANOEL TEIXEIRA CARNEIRO - Orientador |
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Catalogação: | 18/OUT/2005 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7279@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7279@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.7279 | ||||||||||||
Resumo: | |||||||||||||
This paper aims at presenting strategic management
comcepts called
balanced Scorecard, and demonstrating the way this tool
can be used by
medium enterprezes. The balanced Scorecard is a management
system
that helps enterprizes reach their strategic aims through
objectives and
development means related to financial perspectives an non-
financial
ones, that are the financial, the clients, the internal
processes and the
learning and growth perspectives. It is possible to follow
the strategic
implanting through the BSC by incetivating communication
and motivation.
This paper used a practical case that was a suggestion to
implanting the
BSC at Infotec.
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