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Título: IMPLANTING THE BALANCED SCORECARD IN MEDIUM SIZED BRAZILIAN ENTERPRISE
Autor(es): BRUNO LIMA GHIATA
Colaborador(es): JORGE MANOEL TEIXEIRA CARNEIRO - Orientador
Catalogação: 18/OUT/2005 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7279@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7279@2
DOI: https://doi.org/10.17771/PUCRio.acad.7279
Resumo:
This paper aims at presenting strategic management comcepts called balanced Scorecard, and demonstrating the way this tool can be used by medium enterprezes. The balanced Scorecard is a management system that helps enterprizes reach their strategic aims through objectives and development means related to financial perspectives an non- financial ones, that are the financial, the clients, the internal processes and the learning and growth perspectives. It is possible to follow the strategic implanting through the BSC by incetivating communication and motivation. This paper used a practical case that was a suggestion to implanting the BSC at Infotec.
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