This paper has the intention to, analyze the factors that influence the how to plan a globally marketing strategy. Those factors are all related to the Marketing tools, known as 4 Ps (product, price, place and promotion), taking under analysis issues like distribution (sales channel), pricing, packaging characteristics, market share, etc. Cultural differences are also considered, once it represents an extremely important aspect when making a market analysis. After considering those aspects, an analysis is made of a potential new international market to a national company, contrasting it with another market where the company already has significant share.