TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | TOURIST IMAGE OF RIO DE JANEIRO: DIGITAL REPRESENTATIONS AND PERCEPTIONS OF FOREIGNERS ON SOCIAL MEDIA | ||||||||||||
| Autor(es): |
MARIA DE MORAES PALMEIRA |
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| Colaborador(es): |
ALESSANDRA BAIOCCHI ANTUNES CORREA - Orientador |
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| Catalogação: | 21/JUL/2025 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=71741@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=71741@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.71741 | ||||||||||||
| Resumo: | |||||||||||||
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The present study investigates the image of Rio de Janeiro on social media and its influence on international tourism. The research analyzes the ten most popular videos about the city on TikTok and conducts interviews with foreigners, both those who have visited the destination and those who have never visited. The objective is to understand how Rio de Janeiro is represented in digital environments, the most recurring stereotypes, and the perceptions formed before and after the travel experience. The analysis identifies the main elements that generate tourist interest, as well as factors that cause hesitation. In conclusion, communication and place marketing strategies are proposed to diversify the citys tourist imagery and encourage visits during less crowded periods.
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