TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ARTIFICIAL INTELLIGENCE IN THE BEAUTY MARKET: BARRIERS, OPPORTUNITIES, AND STRATEGIES | ||||||||||||
| Autor(es): |
GABRIELA MORGADO COELHO |
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| Colaborador(es): |
ANDRE LUIZ ROIZMAN - Orientador |
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| Catalogação: | 21/JUL/2025 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=71727@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=71727@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.71727 | ||||||||||||
| Resumo: | |||||||||||||
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This study aims to analyze the barriers and opportunities in the adoption of artificial intelligence in the beauty sector, considering its impacts on consumers, professionals, and companies. The research is based on a qualitative approach, with interviews conducted with professionals from different profiles within the market. It is observed that AI has been used to personalize experiences, optimize processes, and strengthen the relationship between brands and customers. However, challenges such as high implementation costs, lack of technical training, and ethical concerns still persist. The study concludes that, if applied with responsibility and proper planning, AI can become a strategic tool for innovation and competitiveness in the beauty sector.
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