This study aims to analyze the fair value of the shares of the four main Brazilian meatpacking companies listed on the B3: JBS, Marfrig, Minerva, and BRF. To this end, the Discounted Cash Flow (DCF) methodology was applied, along with complementary analyses using financial indicators and sectoral studies. The research is characterized as explanatory and uses secondary data obtained from public documents such as financiais statements, market reports, and macroeconomic projections. The study also incorporated qualitative analyses through the SWOT matrix, seeking to identify the strengths, weaknesses, opportunities, and threats of each company from a market perspective. The results indicate that, despite the sector s cyclical challenges, three of the four companies analyzed showed potential for appreciation relative to their market price. Among them, Marfrig stood out as the most attractive company for investment, driven by its synergy with BRF and opportunities in the international market.