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Título: THE IMPORTANCE OF STRATEGIC VALUE CHAIN IN FASHION AND LUXURY ENTERPRISES
Autor(es): MARIA LUIZA HEJDA BONDER
Colaborador(es): ANDRE LUIZ ROIZMAN - Orientador
Catalogação: 11/JUN/2025 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70944@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70944@2
DOI: https://doi.org/10.17771/PUCRio.acad.70944
Resumo:
This study explores the importance of the strategic value chain in fashion and luxury enterprises, investigating how integration and innovation can strengthen brands exclusivity and competitive positioning in this dynamic and demanding sector. The research provides a detailed analysis of the stages that make up the value chain, from initial design to commercialization, proposing strategies for organizations to optimize their processes and create a unique and captivating value proposition for consumers. A qualitative methodology was adopted, with structured itineraries conducted with professionals and consultants from the fashion and luxury sectors. The results highlight the challenges and opportunities companies face in creating value, underscoring the importance of innovative practices and the alignment of internal processes to ensure a unique and differentiated consumer experience. This study contributes to the deepening of knowledge about strategic management in the luxury market and offers valuable insights for companies seeking to stand out in a highly competitive environment.
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