TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | NEWS PORTALS AND INVESTMENT BEHAVIOR: UNDERSTANDING PREFERENCES, INFLUENCE, AND IMPLICATIONS | ||||||||||||
| Autor(es): |
GABRIEL MARTINS GUIMARAES |
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| Colaborador(es): |
LIANA RIBEIRO DOS SANTOS - Orientador |
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| Catalogação: | 11/JUN/2025 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70930@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70930@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.70930 | ||||||||||||
| Resumo: | |||||||||||||
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This study analyzes the influence of news portals on investment behavior,
focusing on how these media sources affect individuals financial decisions and
their adopted risk profiles. Conducted with PUC-Rio students aged 18 to 25, the
research identifies the most commonly used portals and examines the compatibility
between investors perceived risk profiles and the actual composition of their
portfolios. Results indicate that platforms like investment websites, popular among
young people, are associated with higher risk profiles. The analysis also reveals a
significant misalignment between perceived and actual risk profiles, suggesting
media sources impact on investment perception and strategy.
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