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Título: INFLUENCE OF BETTING COMPANIES ON THE BEHAVIOR OF BRAZILIAN FOOTBALL FANS
Autor(es): JOÃO VICTOR SCHUCKO TRANSMONTANO RAIMUNDO
Colaborador(es): ANDRE LUIZ ROIZMAN - Orientador
Catalogação: 11/JUN/2025 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70925@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70925@2
DOI: https://doi.org/10.17771/PUCRio.acad.70925
Resumo:
This study examines the influence of betting companies on the behavior of Brazilian football fans, focusing on behavioral changes driven by sports betting marketing and sponsorships. The research analyzed the relationship between increased football viewership and fan engagement with less popular competitions, while also considering the ethical and social implications of this interaction. Using survey data collected from fans, the study highlights how betting advertising boosts fan interest and fosters increased betting activity. However, it also raises concerns about the need for regulations that ensure responsible advertising and protect consumers from excessive practices. In conclusion, the study offers recommendations to balance financial support for football and safeguard fan interests.
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