Título: | INFLUENCE OF BETTING COMPANIES ON THE BEHAVIOR OF BRAZILIAN FOOTBALL FANS | ||||||||||||
Autor(es): |
JOÃO VICTOR SCHUCKO TRANSMONTANO RAIMUNDO |
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Colaborador(es): |
ANDRE LUIZ ROIZMAN - Orientador |
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Catalogação: | 11/JUN/2025 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70925@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70925@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.70925 | ||||||||||||
Resumo: | |||||||||||||
This study examines the influence of betting companies on the behavior of
Brazilian football fans, focusing on behavioral changes driven by sports betting
marketing and sponsorships. The research analyzed the relationship between
increased football viewership and fan engagement with less popular competitions,
while also considering the ethical and social implications of this interaction. Using
survey data collected from fans, the study highlights how betting advertising boosts
fan interest and fosters increased betting activity. However, it also raises concerns
about the need for regulations that ensure responsible advertising and protect
consumers from excessive practices. In conclusion, the study offers
recommendations to balance financial support for football and safeguard fan
interests.
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