TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE USE OF ARTIFICIAL INTELLIGENCE IN THE PROCESS OF STRATEGIC PLANNING | ||||||||||||
| Autor(es): |
EDUARDO JANONI TOLOMEI FILHO |
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| Colaborador(es): |
SYLVIA THEREZINHA DE ALMEIDA MORAES - Orientador |
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| Catalogação: | 10/JUN/2025 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70907@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70907@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.70907 | ||||||||||||
| Resumo: | |||||||||||||
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This study aimed to examine the adoption and current use of Artificial
Intelligence in Strategic Planning processes. For this purpose, an exploratory
qualitative study was conducted based on interviews with managers involved in
the process. Nine employees from seven companies in various industries and
locations were interviewed. The interview responses were mainly analyzed
through the perspectives of the Balanced Scorecard and the Technology
Acceptance Model. It was concluded that this technology is not yet widely
adopted among the companies interviewed for use in this context, being a
practice in 3 of the organizations interviewed and being currently under
exploration. However, it was shown to be highly valued by managers, who are
aware of its advantages, risks and opportunities.
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