This work explores new social dynamics and their impact on wedding registries.The research investigates the significant reduction in adherence to these registries,analyzing how changes in consumer behavior and intergenerational preferences-suchas cohabitation before marriage, more transient relationships, and the rise of simpler andmore intimate ceremonies-have influenced this trend. In a context where the value ofexperiences often surpasses the acquisition of material goods, the study reveals howGeneration Z and Millennials are redefining the practice of wedding gifting. By addressingthe cultural transformations shaping expectations around celebrations and unions, thiswork provides a comprehensive view of new consumption practices and their implicationsfor the gift market, consequently affecting retail stores approaches to managing giftregistries.